Creative development begins with the observation of the climatic conditions of our country: snow and low temperatures invite you to stay at home. The creative concept reinforces this condition with an invitation to subscribe to Sky directly from the Internet without leaving home, because of the adverse climatic conditions. This metaphor in an expanding banner capture the attention of users on the page treading the hand on the rewind effect, that is one of the possibilities offered by Sky decoder. The animation was so compelling that it totals in a single day more than 4.88% CTR.
For this project I worked on Flash and Actionscript development.
Agency: Upgrade Multimediale