We all know the business case for doing user experience (UX) work: Investing upfront in making products easy to use really pays off. It reduces project risk, cost, and time while improving, efficiency, effectiveness, and end user satisfaction.

(Don’t know the business case? Read this or this. Or this.) But what if you’re investing in UX and not getting results?

There can be many factors behind an under-performing user experience effort. First, rule out the obvious: Your UX folks are jerks, they don’t communicate well, they don’t understand business, they aren’t team players, they have such terrible body odor people stay 10 feet away …

Next, look at your organization. The following list is based on observations accumulated over my years as a UX professional. These are some common organizational “behavior” patternsthat can make even the best UX efforts ineffective.

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