The objective of the campaign was to communicate the event and bring the fans to run August 31, 2008 in Rome. The first thing we wanted to do was to convey a feeling, namely that of a runner who runs and stops to catch his breath.
From this need arose the idea of a subjective vision that makes you feel you protagonist of the action. The web experience is subjective evidence in the frame that appears in the banner. The city is meeting the user, the camera follows his movements and wraps it with the sound of his breathing and his steps, his desire to run is incited in the call to action ‘Run!’. The design is realistic in every point of view.
For this project I worked on Creative Concept, Flash and Actionscript development.
Agency: Upgrade Multimediale