The minisite Bodygroom, in a simple but elegant graphics, guides you step by step towards the new experience of augmented reality.
There are two possibilities that leads the microsite: the first is printed on a white sheet with the square marker in the center of the shape of the razor. In this case, the webcam, when it recognizes the marker, projected on the screen an abdomen naked and hairy, and the second option is to have the T-shirt Men’s Style, on which is printed the marker as the inscription ‘King of the style’ . In this case, the bust of a naked man is already printed on the shirt, then augmented reality displays only the hairs on the printed image. The next step for both possibilities still up to the user that pressing the button ‘Shave’, activates an additional segment of augmented reality by displaying the Philips Bodygroom while removing hair from the talking head or abdomen.
For this project I worked on Flash and Actionscript development.
Agency: Upgrade Multimediale