When some creatives hear the word ‘trend’ they back into a corner, refusing to acknowledge these ‘trends’ dictate what they do. And it’s true that following trends consciously can be a bad thing to do. After all, if you’re not innovating and pushing yourself, your own work will never reach its full potential.
But at the end of the day, clients want your work to be at the height of trends – so having a handle on what is going to be a popular style, or way of working over the next year will only improve your chances of getting better client work.
We’ve asked a number of top creative professionals, from animators to illustrators to app and editorial designers, to see what they predict for 2013. Got anything to add? Know of a trend that will be massive but is not mentioned here? Tell us in the comments below!
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